挑戰(zhàn)

作為行業(yè)有影響力的企業(yè)，長(zhǎng)期以來(lái)uniview以“守護(hù)美好生活”作為企業(yè)愿景，提供超越客戶期待的科技產(chǎn)品和服務(wù)，可以激發(fā)消費(fèi)者的消費(fèi)熱情。盡管如此，uniview的視覺(jué)體系長(zhǎng)期未進(jìn)行梳理，造成內(nèi)外部感知的混亂，我們需要在不更改logo的情況下重新打造一套一致、現(xiàn)代和適應(yīng)性強(qiáng)的視覺(jué)識(shí)別來(lái)凸顯企業(yè)愿景使命。

Challenge

Uniview has a long-standing objective of providing technology goods and services that exceed customers' expectations and excite consumers, as an influential firm in the industry. Despite this, uniview's visual system has been in disarray for a long time, causing internal and exterior perceptions to be confused. Without modifying the logo, we needed to establish a consistent, modern, and adaptive visual identity to reflect the company's vision and objective.

解決方案

整體品牌視覺(jué)圍繞“守護(hù)美好生活”的愿景和“無(wú)限新視界”的品牌理念進(jìn)行展開(kāi)，既要體現(xiàn)一種科技感表現(xiàn)uniview對(duì)于產(chǎn)品的專注，又要體現(xiàn)產(chǎn)品給人帶來(lái)的安全感，從而體驗(yàn)美好生活。
我們繼承和發(fā)揚(yáng)了logo 的主要視覺(jué)語(yǔ)言，一個(gè)科技的視野框，在uniview的守護(hù)視野內(nèi)皆為安全領(lǐng)域，因?yàn)閡niview的守護(hù)，工作學(xué)習(xí)更加安心舒適。我們?nèi)嗪狭丝萍?生活的概念，開(kāi)發(fā)了一套豐富的視覺(jué)世界：使用logo的外輪廓和藍(lán)色作為科技的一個(gè)入口，在整體中嵌入具有感染力的的攝影圖片、輕松的插畫和一些暖色來(lái)調(diào)節(jié)科技的冰冷感，將uniview整體打造的更加一致和具有視覺(jué)感染力。

Idea

The overall brand vision revolves around the vision of "Guarding The Good Life" and the brand concept of "Unlimited New View," which not only reflects a sense of technology to demonstrate uniview's focus on the product, but also reflects the sense of security provided by the product to people in order for them to live a good life. We inherited and continued the logo's main visual language, a technical vision frame in which all fields within the uniview's guarded vision are safe ——work and study are more secure and comfortable because of the uniview's guard. We combined the concepts of technology and life to create a rich visual world: we used the logo's outer outline and blue color as an entrance to technology, and we incorporated infectious photography, relaxing illustrations, and warm colors to balance out the coldness of technology, making uniview more consistent and visually appealing as a whole.

結(jié)果

uniview的整體視覺(jué)體現(xiàn)了一種對(duì)人的守護(hù)感，能夠準(zhǔn)確的表達(dá)守護(hù)美好生活的愿景。uniview煥然一新的視覺(jué)系統(tǒng)使公司能夠在所有接觸點(diǎn)（包括廣告、印刷品、活動(dòng)展會(huì)及在線媒體）上建立無(wú)縫的客戶體驗(yàn)。

Results

Uniview's overarching vision embodies a sense of people's guardianship, which accurately portrays the ideal of defending the good life. Uniview's new visual system allows the organization to provide a consistent consumer experience across all touchpoints, such as advertising, print, trade exhibitions, and internet media.

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